The cost advantages have not only established Chinese
vendors' leadership in the worldwide solar PV (Photovoltaic) industry, but also
caused European, US, and Japanese vendors' withdrawal from the market or
bankruptcy in the business. Although the Taiwanese crystalline silicon
photovoltaic industry is able to compare with its Chinese counterpart in
quality and price, a considerablegap exists betweenthese two countries in terms
of the cost. The total cost difference between them ranges up to US$0.43 -
0.63/W. This report examines the industrial environment and vendors' strategies
and outlines how the "Shanzhai" business model - a business model
based on counterfeiting others' design concepts - operates in the industry.
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Table of Contents
1. Chinese PV Vendors Achieve Industry-leading Cost
Competitiveness
2. Development Background of Chinese PV Industry's
"Shanzhai" Business Model
2.1 Development of Worldwide PV Vendors in 2012
2.1.1 Fast Circulation of Technologies and Knowledge
2.2 Development of Chinese PV Vendors in 2012
2.1 Development of Worldwide PV Vendors in 2012
2.1.1 Fast Circulation of Technologies and Knowledge
2.2 Development of Chinese PV Vendors in 2012
3. Chinese Photovoltaic Vendors'
Development Strategies in 2012
3.1 Marketing Strategies
3.1.1 Product Strategies
3.1.2 Price Strategies
3.1.3 Distribution Channel Strategies
3.2 Production Strategies
3.2.1 Manufacturing Strategies
3.2.2 Equipment Purchasing and Depreciation Strategies
3.3 Purchasing Strategies
3.3.1 Consumable Materials Purchasing
3.4 R&D Strategies
3.4.1 Product Innovations
3.4.2 Process Innovations
3.5 Financial Strategies
3.5.1 Fund-raising Strategies
3.5.2 Investments in Plants
3.1 Marketing Strategies
3.1.1 Product Strategies
3.1.2 Price Strategies
3.1.3 Distribution Channel Strategies
3.2 Production Strategies
3.2.1 Manufacturing Strategies
3.2.2 Equipment Purchasing and Depreciation Strategies
3.3 Purchasing Strategies
3.3.1 Consumable Materials Purchasing
3.4 R&D Strategies
3.4.1 Product Innovations
3.4.2 Process Innovations
3.5 Financial Strategies
3.5.1 Fund-raising Strategies
3.5.2 Investments in Plants
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